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This web page has the following in the homepage, "Color, Plastic, Glitter and Eyes." We viewed that the web page also stated " On domestic orders over 99." It also said " PLASTIC, COLOR and GLITTER. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sapien justo, pharetra ac fringilla fermentum, vehicula in sem. Maecenas egestas, erat nec cursus posuere, libero erat lobortis nunc, eget euismod metus lectus sed lectus. Curabitur tincidunt turpis ut dui dictum sit amet cursus purus ultricies." The header had SwimBaits as the highest ranking search term. It is followed by Swim Baits, Worm Molds, and machined molds which isn't as ranked as highly as SwimBaits. The next words they uses is fishing tackle. Drop-shot worms was included and might not be understood by search parsers.